IN EIGHT STEPS TO AN EFFICIENT POSTER
Step 1: The message of your poster.
Try to formulate the essence of what you want to present in a single sentence.
Examples of such sentences are:
“I want to convince the audience that my new catalyst is the best one for converting methane into ethylene.”
“Analyzing kinetic data on reaction x with our microkinetic model enables one to define better processing conditions.”
“The new ABC technique yields reliable surface areas of oxide powders.”
Use this sentence as a guide for selecting the data you need to include. You probably won’t actually print this sentence in the poster but it helps you to make up your mind what your poster is about.
Step 2: Introduction.
Write a few sentences of introduction to identify the problem you address, what is known about it, the objectives of your work and what your approach is to investigate the problem. Use short sentences and keep this section as concise as possible. Consider if complete sentences might be replaced by a bulleted list or by a graphic.
Step 3: Results.
Select the most pertinent results that support your message. Remove everything that is not absolutely necessary. Think about attractive ways to present the data in figures. Try to avoid tables as much as possible. Figures and captions should be easy to read (see also textbox x). Think about adding a conclusion to every figure.
Step 4: Conclusion.
Write the conclusions in short, clear statements, preferably as a list. Finish with an assessment of what you have achieved in relation to your objectives, and, perhaps, what your future plans are.
Step 5: Attention getters.
What are you going to use to draw people’s attention? An attractive title serves as such to some extent, but is not enough. Select one of your most important results, a photo, a clear scheme explaining the scientific background, a model or the main conclusion, or whatever you consider as highlight of your presentation and give it a prominent place on your poster. This is what the audience will see first. It should raise their interest and stimulate them to read your poster.